CTA-2069 defines terms related to XR technology, including virtual reality, augmented reality and mixed reality.
When people hear about virtual reality (VR) or augmented reality (AR), they often think of entertainment. But the real momentum for VR and its companions AR and mixed reality (XR) for yet-unknown variants, is in enterprise applications with projects in health/medicine, finance, defense, architecture/engineering and education.
The Consumer Technology Association (CTA)? AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.